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The Business Intensive students had another lecture with Professor Michael Wilson, the Director of Entrepreneurship at University of Miami Herbert Business School. Once they had their lesson in Entrepreneurial Selling, they split off into their TA groups to dive into case studies. They got a breakdown of the business model of everyone’s favorite app – Tik Tok. That’s right, these young business leaders learned the history of the video sharing app’s rise and how they’ve managed to monetize their app and pay their influencers in order to stay lucrative and mainstream.
